Guarachi Wine Partners announced the launch of a new domestic product: Black Ink Rose. 

Source Code Beverage announced the national rollout of Backpack Wine.

Effective March 1, Brown-Forman, Louisville, Ky., announced that Rachel Barrie assume the role of whisky maker for its Scotch whisky portfolio, which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries. 

Golden Frog Productions introduced its inaugural imported wine: Awning Estate Cabernet Sauvignon imported from Apalta, Chile. 

Raise your glass, because National Drink Wine Day is Feb. 18.

In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.

PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment exper…