The Patrón Spirits Co., New York, will celebrate the versatility of tequila this summer by shaking up the way consumers enjoy seasonal cocktails.  

Jose Cuervo, a brand of Proximo Spirits, announced the latest flavor joining its lineup of ready-to-drink Margaritas: Authentic Jose Cuervo Honeydew Margarita

BeatBox Beverages LLC, which previously appeared on ABC’s “Shark Tank,” launched its newest product: BeatBox MixTape. 

Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York. 

Hand Crafted Spirits LLC introduced Salute American Vodka in select U.S. markets. 

Beso Del Sol Inc. added Beso Del Sol Pink, a Rosé Sangria, to its portfolio of Sangrias.

The 2017 Women’s March, International Women’s Day and Equal Pay Day are some of the recent national events that have highlighted women’s contributions to society. These events also got me thinking about diversity and women in the beverage industry.