Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants thr…

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit …

Beam Suntory Inc. launched its latest bourbon blend: Legent.

Q Mixers launched two new mixer flavors: Light Tonic and Light Ginger Beer.

Kinky, a brand of Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha.

Stillhouse Spirits Co. launched its newest product: Stillhouse Classic Vodka.

To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers’ ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.