Aris Vodka Corp. launched its self-titled vodka.

The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions…

Titan Craft Cocktails launched its self-titled line of ready-to-drink (RTD) craft cocktails: the Old Fashioned, the Negroni and the Boulevardier. 

Buckshee launched its self-titled line of bourbon. 

Two Brothers Brewing Co. launched a new line of canned vodka sodas in three flavors: Blackberry Lime, Mango Pineapple and Meyer Lemon.

Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka. 

Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.