Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the 26th rendition of The Beverage Forum.

The Tyrconnell, a brand of Beam Suntory launched a new limited-edition Irish whiskey: The Tyrconnell 16 Year Old Oloroso & Moscatel Cask Finish. 

Brown-Forman Corp., Louisville, Ky., has reached a definitive agreement to purchase The 86 Company. Upon completion, Brown-Forman will add Fords Gin, a premium gin to its growing portfolio.

On June 8, social media was inundated with hashtag #roséallday social media posts with the celebration of National Rosé Day. The popularity of Rosé, however, is not contained to just one day — more like all year, experts say. According to data from Chicago-based SPINS, wine sales (non-liquor store) are up 2.3 percent year-over-year with Rosé leading the category’s growth, up 13.3 percent to reach a $704.9 million annual market.

Cascade Street Distillery introduced its newest flavored vodka: Chipotle Pepper. 

Tank Garage Winery released its latest limited-edition wine: Love & Pride, which gives back to the LGBTQ Connection foundation in Napa Valley.

Denver-based TINCUP America Whiskey is inspiring people to seek out extraordinary experiences in the great outdoors through the launch of the Backcountry Adventure campaign.