Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.

Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants thr…

Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit …

Beam Suntory Inc. launched its latest bourbon blend: Legent.

Q Mixers launched two new mixer flavors: Light Tonic and Light Ginger Beer.

Kinky, a brand of Prestige Beverage Group, added a new flavor to its Kinky Cocktails lineup: Aloha.

Stillhouse Spirits Co. launched its newest product: Stillhouse Classic Vodka.