The vivid new package reflects the importance of these wines in the company’s portfolio, while also differentiating them from the winery’s popular J. Lohr Estates wines.

Heaven Hill Distillery announced the first line extension of Larceny Kentucky Straight Bourbon Whiskey: Larceny Barrel Proof. 

Twelv 31 Spirits announced the launched of Twelv 31 Velvet Berry, a white rum and vodka blended liqueur.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Scheid Vineyards Inc., Salinas, Calif., announced its financial results for the six months 2020 fiscal period, which ended Aug. 31.

Scheid Vineyards Inc., Salinas, Calif., announced its financial results for the six months 2020 fiscal period, which ended Aug. 31.

The launch marks the first holistic packaging change in the brand’s 45-year history, with each of its expressions sporting the new, remastered look.