Jägermeister launched a brand-new product line titled Jägermeister Cold Brew Coffee.

It can be rare in the increasingly competitive wine and spirits world to get a fresh start, but that’s exactly what happened three years ago when two family owned, multigenerational mega distributors of alcohol beverages — Southern Wine & Spirits and Glazer’s — joined forces to become Southern Glazer’s Wine & Spirits (SGWS).

Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced launch of DEWAR’S Caribbean Smooth: Dewar’s 8 year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask finish will be available in a 750-ml bottle with a suggested retail price of $21.99.

The whiskey is a limited-edition, one-time only release with the same age and mashbill as the standard Elmer T. Lee, but bottled at 100 proof.

Woodford Reserve, a brand of Brown-Forman Corp., announced the re-release of its Woodford Reserve Kentucky Straight Malt, a whiskey based on historical recipes and influenced by Woodford Reserve Bourbon, the company says.

Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin’ Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.

Bearcat Infused Bourbon launched its self-titled line of Infused Bourbons in two varieties: Orange Peel with Spice, and Espresso with Aromatic Bitters.