PATRÓN Tequila introduced a new way to experience tequila with the PATRÓN EL ALTO Mini (50 ml). 

Olé Cocktail Co. introduced Olé, its signature lineup of premium tequila cocktails and mocktails.

Michter’s Distillery announced the release of its US*1 Barrel Strength Rye.

Ferrand Cognac introduced new packaging for core expressions 1840 Original Formula, Ambré and Double Cask, that celebrates the brand’s heritage and craftsmanship. 

Tequila Herradura announced the U.S. launch of Herradura Blanco, a rare and historic tequila that embodies the roots of Casa Herradura, it says. 

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita.