The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues through strategies tha…
RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.
The Prisoner Wine Co. introduced Unshackled, a collection of three luxury wines. With grapes sourced from California’s Central Coast and North Coast wine growing regions, the Unshackled portfolio offers a Cabernet Sauvignon, Red Blend an…
Johnnie Walker Blue Label released a limited-edition design to celebrate the Chinese New Year.