El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says. 

ourvoisier Cognac recently announced the launch of the Courvoisier Avant-Garde Series with the release of Bourbon Cask Edition bottle. Available for a limited time, the latest expression is made of VSOP liquid finished in Kentucky Bourbon cask…

Blue Marble Cocktails has recently released nine different mixed drinks, including classics like the Mojito, Moscow Mule and Greyhound, which use ultra-premium distilled spirits, all-natural juices and handmade syrups.

Apothic Wines announced its first foray into varietal wines with a limited-edition release of 2018 Cabernet Sauvignon.

The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.