Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014. …

In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with nonprofit organization Allies in Arts.

Absolut Vodka, a brand of Pernod Ricard USA, unveiled its latest release: Watermelon. 

Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering. 

E. & J. Gallo Winery (Gallo), Modesto, Calif. announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.

Cakebread Cellars released Napa Valley Cabernet Franc, an oft-blended Bordeaux varietal known for its distinctive aromatics, smooth mouthfeel and good acidity, it says. 

Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league.