Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, is putting its twist on an annual tradition with the legendary Jameson Whiskey Tree. 

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle. 

Aperol produced a series of murals featuring favorite getaways, painted by local artists, to remind locals of their most fondly remembered escapes. 

Tanduay has released its Double Rum, a blend of whiskey and rum, which is made for sipping neat, the company says.

Hudson Whiskey and Priority Bikes honored hometown heroes with customized bikes for the good they’ve done.

Woodford Reserve launched Woodford Reserve Baccarat Edition, a limited-edition of what it calls the “ultimate expression of American Whiskey.”

Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients.