Beginning this month, UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight. 

Premium tequila brand CALIROSA announced its launch in 14 states with wider distribution to roll out across the United States and Mexico later in the year. 

Next Frontier Brands, Boulder, Colo., announced its acquisition of Snow Leopard Vodka from Edrington, the makers of ultra-premium global spirits.

1800 Tequila The Ultimate Margarita, a brand of Proximo Spirits Inc., debuts Black Cherry. 

In honor of the Milwaukee Bucks winning the 2021 NBA Championship, Cincoro Tequila has created a limited-edition 2021 NBA Trophy Bottle. 

Phillips Distilling Co. announced the introduction of Cubist, a “freezer vodka.” 

Phillips Distilling Co. announced the introduction of Cubist, a “freezer vodka.”