As an official sponsor of the Ryder Cup, Jim Beam released a limited-edition bottle of Jim Beam Black Kentucky Straight Bourbon Whiskey designed exclusively for the event. 

Boardroom Spirits, a sustainable, craft distillery, released two limited-release ready-to-drink (RTD) bottled cocktails in time for fall: Vanilla Peartini and Blueberry Blush. The Vanilla Peartini, features Boardroom’s Vanilla Vodka against hints of pears. The Blueberry Blush marries freshly picked blueberries with Boardroom’s vodka and warming spices such as cardamom.

Blake Lively announced the launch of Betty Buzz, a new line of non-alcohol, sparkling mixers made from clean ingredients.

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Ultima Reserva, a special 36-month aged luxury Extra-Anejo.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines ‘So Extra’ Toasty Experience with collectable cracker coupe…

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding…

Baileys, a brand of Diageo North America, is bringing back the limited-time offering Baileys Apple Pie Irish Cream Liqueur.