Woodbridge Sessions
Woodbridge Wines announced the launch of Sessions, a low calorie, low carb and low alcohol wine available in Sauvignon Blanc and Red Blend varieties.
Beverage
Via Carota Craft Cocktails
Via Carota announced the launch of its line of signature, ready-to-drink cocktails: Via Carota Craft Cocktails (VCCC), inspired by the eponymous West Village restaurant.
Rémy Martin debuts Super Bowl ad tease featuring Serena Williams
Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.
Vita Coco Spiked with Captain Morgan
Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.
Koloa Rum debuts commemorative bottle with University of Hawaii
Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors’ back-to-back championship wins.
Dogfish Head Citrus Squall
Dogfish Head Craft Brewery, an operating unit of The Boston Beer Co., announced its upcoming release of Citrus Squall, a double golden ale paloma cocktail brewed with grapefruit juice, blue agave nectar, lime peels and a touch of sea salt.
Molson Coors, DraftKings unveil ‘High Stakes’ ad for Super Bowl LVII
Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.