One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flav…
BOMBAY SAPPHIRE announced the launch of its Premier Cru Murcian Lemon, a new super–premium gin expression created to celebrate the region of Murcia in Spain and the stunning citrus that it produces.
Chicago-based Molson Coors Beverage Co. announced the creation of a centralized commercial function in its Americas business unit designed to accelerate its growth in the years ahead.
Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.
Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says.
Tequila Don Julio introduced Tequila Don Julio Rosado, the latest addition to the brand’s portfolio of luxury offerings.
Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America’s most beloved cockt…