Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.
Sonoma-Cutrer announced the arrival of the 2023 Rosé of Pinot Noir.
The Finnish Long Drink released its new Midnight Sun Variety Pack. Inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, this pack showcases flavors that reflect the hues of the Finnish Midnight Sun.
India’s NV Group and SMOKE LAB Vodka announced the debut of SMOKE LAB Classic Vodka in two new formats: 1 and 1.75 liter. The new 1-liter size has been developed specifically for on-premise establishments, while the 1.75-liter size will help increase the brand’s shelf presence in retail establishments.
Mezcal Amarás announced the launch of Americana, a bold and innovative addition to the brand’s mezcal portfolio.
Country Water introduced its new canned wines with the launch of Strawberry As All Get Out, Bless Your Heart Blueberry, Whistle Wetter White Wine and Roll in the Hey Rosé.
Southern Glazer’s Wine & Spirits, Miami and Dallas, announced its plans to acquire Horizon Beverage Group Inc., one of New England’s premier alcohol distributors.