Malibu enlists Paige DeSorbo for ‘Vacation You’ campaign
Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere.
Beverage
Snoop Dogg, 19 Crimes release Cali Cocktails
Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says.
Tequila Zarpado Añejo Tequila
Tequila Zarpado, a brand of Latitude Beverage Co., introduced its latest expression: Zarpado Añejo.
Hamdi Ulukaya acquires Anchor Brewing Co.
Shepherd Futures, the family office of Chobani CEO and founder, Hamdi Ulukaya, announced its acquisition of the assets of Anchor Brewing Co. for an undisclosed amount.
Seagram’s Escapes Refreshers
Seagram’s Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice.
Budweiser releases patriotic packaging for summer season
This summer, Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor to release limited-edition Budweiser patriotic packaging.
Outshine Fruit & Yogurt Smoothies creates adult fruit cocktail kit
This summer, Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.