Consumer engagement, demographic shifts impact the wine market
As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.
Beverage
Cupcake Vineyards, Netflix launch ‘Love Is Wine’ Chardonnay
Cupcake Vineyards and Netflix announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the season six premiere of hit reality dating series “Love Is Blind” on Feb. 14.
SweetWater Gummies Variety pack includes 2 new flavors
SweetWater Brewing Co. released two additions to the SweetWater Gummies line of brews: Sour Watermelon India Pale Ale (IPA) and Cherry Limeaid IPA, which are available in the new Gummies Variety 12-pack.
ReserveBar, delivery.com enter strategic partnership
New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment.
Truly Hard Seltzer spices up game day with hot wing-inspired seltzer
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer.
Fluctuating trends influence spirits category
Despite economic concern, spirits dollar and volume sales lifted the category led by RTDs and tequila/mezcal.
Belvedere Vodka launches Miami bottle
Belvedere Vodka introduced its newest limited-edition offering: Belvedere Miami, a bottle inspired by the coastal lifestyle of Miami. Just in time for Miami Music Week, the bottle will be officially introduced at Ultra Music Festival this week…