Holiday promotions drive marketing strategy
Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.
Beverage
Fair Belize 5-Year Rum
Bay Pac Beverages Inc. released its Fair Belize 5-Year Rum, which now is available in select markets.
Bardstown Bourbon announces wholesale distilling program
The Bardstown Bourbon Co., Bardstown, Ky., announced the creation of its Collaborative Whiskey, Bourbon and Rye Wholesale Distilling Program, which is slated to open this summer. The new program will offer wholesale customers the opportunity…
US demand for wine packaging to reach $2.9 billion by 2019
Demand for wine packaging in the United States is projected to reach $2.9 billion by 2019, according to a new study from New York-based Freedonia titled “Wine Packaging.” Growth will benefit from continued favorable gains in dome…
2015 Beverage Innovations of the Year: UV, Maxwell House and more release innovative products
Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.
Skinnygirl Cocktails adds variety with Pinot Noir, new ready-to-serve cocktails
In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to includ…
Ciroc Apple
CÎROC Apple is the sixth flavor in the line of CÎROC Ultra Premium, a brand of Diageo North America.