Heaven Hill releases limited-edition bourbon
Heaven Hill Distillery, Bardstown, Ky., announced the 2016 limited-edition release of Parker’s Heritage Collection: a 24-year-old, bottled-in-bond bourbon.
Beverage
Tecate announces new boxing campaign
Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its n…
Dos Equis announces college football campaign
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice…
Angry Orchard Walden Hollow
Angry Orchard, a brand of The Boston Beer Co., announced the addition of a new year-round specialty hard cider: Walden Hollow.
CBA, AB announce new commercial agreements
The Portland, Ore.-based Craft Brew Alliance Inc. (CBA) and Anheuser-Busch (AB), St. Louis, announced a series of new commercial agreements that expand and strengthen the companies’ long-term relationship and create new growth opportun…
Stolen Fruit Mixers
Stolen Fruit introduced a line of wine-inspired cocktail and mocktail mixers.
Henry’s Hard Cherry Cola
MillerCoors added a new flavor to its lineup of Henry’s Hard Sodas: Henry’s Hard Cherry Cola.