BeatBox Mystic Grape
BeatBox announced the expansion of its flavor multiverse with the addition of Mystic Grape.
Beverage
Lone River adds Lemonade Splash Variety Pack
Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry.
Jim Beam Sunshine Blend
Jim Beam introduced Jim Beam Sunshine Blend, its latest innovative bourbon, arriving just in time to brighten the North American summer, it says.
Caribe Cooler
Caribe Cooler, Mexico’s ready-to-drink (RTD) alcohol beverage, is officially launching in the United States.
Dogfish Heads commemorates Grateful Dead anniversary with special can
Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.
Chelsea Handler takes a stand with launch of Chelsea’s Vodka Lemonade lineup
Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade lineup, highlighting what it means to work with a women-lead brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.
Turkey Hill Hard Iced Tea
Turkey Hill has partnered with Scarlet Letter Beverage Co. to add an entirely new category to its brand portfolio: Turkey Hill Hard Iced Tea.