Yellow Snow
Rogue Ales announced this year’s winter release of its classic Yellow Snow IPA.
Beverage
Timber Creek Distillery releases bourbon blending kit
Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek’s Bourbon Blending Guide, allowing consumers to create their own bourbon blend.
Founder of Otterbox, Blue Ocean Enterprises launches Dry Town Vodka, Gin
Celebrating the city of Fort Collins, Colo. and its legacy of craft beverages, Fort Collins, Colo.-based Old Elk Distillery introduced Dry Town Vodka and Dry Town Gin. These high-quality spirits are the first products from Old Elk Distillery, …
Crown Royal Vanilla
Crown Royal, a brand of Diageo North America, introduced Crown Royal Vanilla Flavored Whisky, a blend of hand-selected Crown Royal whiskies infused with the flavor of Madagascar Bourbon Vanilla.
Heineken USA brings back What’s Your Play retail program
Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl.
TuB Gin Hoppy Plum
Peach Street Distillers introduced a new seasonal micro-batch of TuB Gin: Hoppy Plum.
Dos Equis announces College Football Playoff marketing
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for “Game Day Greatness” this season as part of the brand’s commitment to premiumize and elevate the game day experience, the company says.