Absolut Lime
Absolut, a brand of Pernod Ricard USA, introduced the newest flavor joining its citrus portfolio: Absolut Lime.
Beverage
Copper & Kings Zmaj Absinthe Superior
Copper & Kings American Brandy Co. is launching its limited-release Zmaj Serbian juniper barrel aged absinthe this month.
Strongbow Hard Apple Ciders debuts new orange blossom flavor
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple…
Got Attitude Vodka
Jailhouse Spirits LLC recently introduced Got Attitude Vodka.
Heineken Light launches commercial series featuring Neil Patrick Harris
Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched “Hypnotize,” its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks o…
Matcha, spicy cocktails trending
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the la…
Red Bull releases video series
Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.