Awning Estate Cabernet Sauvignon
Golden Frog Productions introduced its inaugural imported wine: Awning Estate Cabernet Sauvignon imported from Apalta, Chile.
Beverage
Raise a glass to National Wine Day
Raise your glass, because National Drink Wine Day is Feb. 18.
Dos Equis announces new Cinco de Mayo campaign
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard…
2017 Nightclub & Bar show to host more than 600 exhibitors
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
PepsiCo’s LIFEWTR hosts Art After Dark experience during Super Bowl Week
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment exper…
Celebrity endorsements proliferate in the beverage business
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Pyramid Triangulate Citrus Pale Ale, Brewer’s Reserve Railroad Avenue
Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer’s Reserve Railroad Avenue.