Rock N Roll Imports introduced a new brand of triple-distilled tequila, Rock N Roll Tequila.

The Connacht Whiskey Co. Ltd. introduced a new whiskey in the United States: Brothership Irish-American Blended Whiskey.

Chicago-based Phusion Projects LLC, the maker of Four Loko, is releasing a new line of spirits: Four Loko Shots. This marks Four Loko’s first foray into the liquor business, as the company continues to use innovation as a springboard for sustained growth, it says.

I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.

For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.

Celebrating 222 years of tequila making, Jose Cuervo launched a limited-edition bottle series featuring the artwork of muralist and artist Ricardo Cavolo, who designed the intricate characters that are depicted on each of the four limited-edit…