Patron tequila launches cocktail experience program
The Patrón Spirits Co., New York, will celebrate the versatility of tequila this summer by shaking up the way consumers enjoy seasonal cocktails.
Beverage
Authentic Jose Cuervo Honeydew Margarita
Jose Cuervo, a brand of Proximo Spirits, announced the latest flavor joining its lineup of ready-to-drink Margaritas: Authentic Jose Cuervo Honeydew Margarita
Tiger Beer, WWF launch wild tiger awareness campaign
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization’s tiger conservation efforts.
Small Town Brewery announces partnership with Jet Tila
Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped…
BeatBox MixTape
BeatBox Beverages LLC, which previously appeared on ABC’s “Shark Tank,” launched its newest product: BeatBox MixTape.
Heineken partners with ‘The Late Late Show with James Corden’
Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set ba…
Heineken partners with ‘The Late Late Show with James Corden’
Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set ba…