Kauai Reserve Three-Year Aged Hawaiian Rum
Koloa Rum Co. announced the launch of its first-ever Kauai Reserve Three-Year Aged Hawaiian Rum.
Beverage
FEW Spirits impacts legislation
Evanston is known to many as the birthplace of the Temperance Movement, and, until the founding of FEW Spirits in 2011, no alcohol had been produced within the city limits.
Strongbow unveils Rose Apple hard cider
Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA, announced its newest flavor, Rosé Apple, a semi-dry hard cider with a touch of red fleshed apples. With a light, refreshing and fruity taste and 5 percent alcohol …
Newcastle program drives trial, ski traffic
Newcastle Brown Ale, a brand of White Plains, N.Y.-based Heineken USA, is going back to basics to drive consideration and trial through non-traditional and grassroots platforms.
Wild Roots Huckleberry Vodka
Wild Roots Spirits released a new vodka infused with fresh huckleberries.
Absolut launches transparency video
Absolut, a brand of Paris-based Pernod Ricard, launched a new film titled “The Vodka with Nothing to Hide” to prove how transparent things are in Åhus, Sweden, and features employees totally in the nude.
Johnnie Walker releases Blue Label Year of the Dog
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand’s Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.