Premiumization, authenticity drive growth in spirits category
Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.
Beverage
MillerCoors debuts sparkling cocktail line
Chicago-based MillerCoors launched its newest innovation: Cape Line Sparkling Cocktails. Crafted with six ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors…
Mighty Swell Spiked Spritzer
Mighty Swell Spritzer Co. added a new flavor to its spiked spritzer line: Cherry Lime.
Four Corners Brewing expands to Southern California
Dallas-based Four Corners Brewing Co. is coming to Southern California, expanding distribution of its flagship El Chingón IPA and new El Grito Lager. This introduction marks the first region outside of Texas where the craft brewery’s beers will be available, it says.
Slightly Mighty IPA
Dogfish Head Craft Brewery released its latest IPA beer: Slightly Mighty.
Conor McGregor launches second alcohol brand
Professional martial artist and boxer Conor McGregor announced the launch of his new Champ Champ Rosé, produced and sold through his new company: McGregor Vineyards. The brand will debut May 1 on retail store shelves and restaurants thr…
LYTT Malt Beverage
LYTT LLC launched its self-titled flavored malt beverage line: LYTT.