The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions…
Titan Craft Cocktails launched its self-titled line of ready-to-drink (RTD) craft cocktails: the Old Fashioned, the Negroni and the Boulevardier.
Buckshee launched its self-titled line of bourbon.
Two Brothers Brewing Co. launched a new line of canned vodka sodas in three flavors: Blackberry Lime, Mango Pineapple and Meyer Lemon.
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer…
Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka.
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.