Clausthaler Grapefruit
Clausthaler, imported by Radeberger Gruppe USA, expanded its non-alcohol malt beverage lineup with the addition of Clausthaler Grapefruit.
Beverage
Jägermeister and the NHL announce a multiyear extension of their partnership
The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
Reuben’s Homebrew Holds 4th Annual Hop Idol Homebrew Contest
Reuben’s Brew hosted its Homebrew’s Beer Judge Certification Program (BJCP)-certified Hop Idol Homebrew Contest, which focused on hop-forward beers.
LYTT
LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.
Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
Natural Light rents diplomas for college debt relief program
Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.
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Alcohol brands partner with eMeals to drive online, in-store sales
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues through strategies tha…