The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.
Reuben’s Brew hosted its Homebrew’s Beer Judge Certification Program (BJCP)-certified Hop Idol Homebrew Contest, which focused on hop-forward beers.
LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
Natural Light, a brand of St. Louis-based Anheuser-Busch, is back for the third consecutive year with $1 million to help fans with college debt as part of its 10 year, $10 million commitment to the Natural Light College Debt Relief Program.
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Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues through strategies tha…
RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.