Smirnoff ICE remixes the holiday season with Troye Sivan
Smirnoff ICE, a brand of Diageo North America, has partnered with pop star Troye Sivan to unwrap and remix the holidays: less tradition, more vibes.
Beverage
1800 Tequila High Proof Tequilas
1800 Tequila continues to push the boundaries with the launch of two new High Proof offerings of its iconic Reposado and Blanco expressions.
Bud Light, Post Malone kick off Super Bowl LX Weekend
Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend.
Patrick Schwarzenegger returns as Ketel One Vodka’s ‘Spirit Advisor’
Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One.
Real Ale Brewing, Feeding Texas partner on Axis IPA Camo Cans
Real Ale Brewing Co. is partnering with Feeding Texas to support Texans experiencing food insecurity this holiday season by designing a limited-release version of its popular Axis IPA with a camo design.
Penelope Bourbon Apple Cinnamon Old Fashioned
Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.
Tröegs Independent Brewing adds seasonal variety packs
Tröegs Independent Brewing announced the release of The Most Wonderful Beer of the Year, a festive variety pack perfect for celebrating the holiday season as well as its rotating Perpetual Exploration variety 12-pack.