Baileys Deliciously Light
Diageo North America is expanding the Baileys Original Irish Cream family with the release of Baileys Deliciously Light.
Beverage
Smirnoff partners with SideBarre for virtual workout classes
As part of the brand’s ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United State the opportunity to attend a series of complimentary inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.
Beer industry celebrates success of BEERS TO THAT campaign
The Beer Growth Initiative (BGI) announced the success and continued national expansion of the BEERS TO THAT consumer campaign. The campaign, launched by the Beer Institute (BI), the National Beer Wholesalers Association (NBWA) and the Brewers…
Pernod Ricard unveils sustainable packaging innovations
Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.
PepsiCo looks to disrupt cocktail mixer category
PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.
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GREY GOOSE expands portfolio with botanical-infused line
GREY GOOSE, a brand of Bacardi Ltd., Hamilton, Bermuda, introduced GREY GOOSE Essences, a vodka infused with real fruit and cold-distilled botanicals.
Caveman Vodka
Caveman Vodka, the latest release from Caveman Spirits Co. LLC, is a paleo-inspired vodka.