ASM Whiskey
ASM is a new premium aged, deep and richly matured American single malt whiskey.
Beverage
Mike’s Hard Lemonade Co. launches History of Mike’s” campaign
For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.
Rosé All Day launches bag-in-box Rosé
Rosé All Day introduced a 3-liter boxed variety, with each box equaling four bottles of wine.
Oliver Winery’s one-of-a-kind wines win with consumers
Founded in 1972 in Bloomington, Ind., Oliver Winery & Vineyards now is the 29th largest winery in the United States, crafting more than 40 varietals of wine. Its claim to fame lies in its award-winning sweet red wines and its flavored Moscato wines including Cherry, Blueberry and its new, 6.8% ABV Lemon Moscato, billed as “lemon shakeup for grown-ups.”
Jägermeister, Post Malone team up to bring back nightlife
Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.”
Yuengling Light Lager 99
D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says.
2020 BACARDÍ Legacy Global Final goes digital
Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June.