Red Stripe debuts summer program
Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion.
Beverage
Jim Beam debuts ready-to-drink highball cocktails
Jim Beam, a brand of Chicago-based Beam Suntory, is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam Classic Highball and the Jim Beam Ginger Highball.
White Claw Hard Seltzer Surge
White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge.
Budweiser conducts sweepstakes for 2021 holiday cans
In 2020, Budweiser put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holida…
Truly Hard Seltzer adds fruit punch line to the fold
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, t…
SLIQ Spirited Ice achieves national distribution
SLIQ Spirited Ice now is available at select retailers nationwide, including Albertsons and Walmart.
ZIGNUM Mezcal’s design inspired by pre-Hispanic Oaxacan temples
ZIGNUM Mezcal is debuting packaging created by Quaker City Mercantile. The packaging debuted in duty free channels last year.