Crown Royal, a brand of New York-based Diageo North America, is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.
Deschutes Brewery launched a non-alcoholic version of its legacy porter, Black Butte. Black Butte Non-Alcoholic is a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer, the company says.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.
Uncle Nearest Premium Whiskey, the flagship brand of Nearest Green Distillery, Shelbyville, Tenn., released of its long-awaited new packaging containing whiskey 100-percent distilled, aged and bottled by Uncle Nearest. It also unveiled its 2022 slate of whiskeys, which uses four different recipes.
Fresh Vine Wine Inc. announced the release of its Limited Reserve Napa Cabernet, the fifth varietal in its expanding line up in the premium wine category.