In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.
Paulaner USA, the U.S. importer of Paulaner Brewery portfolio and other premium beverage alcohol brands, announced the release of its Paulaner Münchner Lager now available in a new 12-pack.
Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
Cayman Jack continues its explosive growth with the launch of its first Cayman Jack Margarita Variety Pack with multiple flavors.
Watertight Cocktail Co. announced the launch of its self-titled ready-to-drink adult refresher in a can.
Iron Hill Brewery (Iron Hill), Exton, Pa., announced the release of three limited release beers for two crucial causes: relief efforts in Ukraine and education for women and/or non-binary individuals in brewing.
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer.