Sierra Nevada Celebration Fresh Hop IPA
Sierra Nevada Brewing Co. announced the 2021 release of its seasonal Celebration Fresh Hop IPA. The 2021 release will mark the 40th year of the iconic IPA, the company notes.
Beverage
KISS enters the US spirits category with launch of premium liquors
Legendary rock band KISS debuted its award-winning spirits portfolio: Drink It Up by KISS, in the United States. Drink It Up by KISS is a collaboration between the legendary band, their licensing agent, Epic Rights, Santa Monica, Calif. and the Sweden-based spirits producer Brands for Fans.
Drizly teams with 7-Eleven to offer on-demand alcohol delivery
Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly.
Bombay Sapphire Premier Cru
Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.
Dancing Goat Distillery unveils holiday gifts sets
Dancing Goat Distillery released two holiday gift sets. One for its Death’s Door Gin and the other for its Limousin Rye.
Bell’s Brewery, New Belgium Brewing join forces
Bell’s Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian-based brewer, for the sale of Bell’s. Lion acquired Colorado’s New Belgium Brewing in 2019. The move will see the Michigan-based craft brewer come together with New Belgium ― aligning the two American craft brewers.
Five Trail Blended American Whiskey
Molson Coors Beverage Co. announced the launch of its first-ever full strength spirit: Five Trail Blended American Whiskey.