Absolut, Rami Malek bring cocktails to life in new campaign
The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek.
Beverage
Proceeds from new O’Neill Vintners & Distillers vodka to go towards Ukraine
The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people.
CANTEEN Spirits unveils new packaging design
CANTEEN Spirits revealed an all new packaging design across all three of its lines, plus new, larger eight-can variety packs for its vodka soda line.
Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix
Q Mixers announced an expansion into the non-carbonated mixer category with the debut of two new innovations: Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix.
Bud Light Rainbow aluminum bottles return
Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. Bud Light also will bring its Rainbow aluminum bottles to the market, which over the years have b…
Josh Cellars Bourbon Barrel Aged Zinfandel and Buttery Chardonnay
Josh Cellars is diversifying its portfolio with two new varietals: Bourbon Barrel Aged Zinfandel and Buttery Chardonnay.
HOUSE WINE launches two new ‘rainbow’ products in support of the Human Rights Campaign
Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation’s largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.