Non-alcohol, alcohol brands blur lines between segments
More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend.
Beverage
Blue Moon releases cans in time for Sober October
To combat the “why aren’t you drinking” question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.
World Whiskey Society 16-Year Kentucky Straight Bourbon
World Whiskey Society (WWS) announced the launch of a distinguished addition to the Doc Holliday collection: a 16-Year Kentucky Straight Bourbon.
El Mayor Tequila Café Reposado
El Mayor Tequila announced its expanding its award-winning tequila portfolio with the launch of its latest offering: El Mayor Café Reposado Tequila.
Charlie Sheen enters non-alcohol beer market
Charlie Sheen and brand innovation shop The Silent Group are shaking up the non-alcohol beer market with the launch of Wild AF.
Sapporo, Ghost of Yōtei’s partner on new package
Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.
Tequila Ocho Barrel Proof Reposado
Tequila Ocho introduced its new Barrel Proof Reposado.