Sagamore Spirit announced the latest release in its Reserve Series: Sherry Finish Rye Whiskey. 

All the flavors contain just 3.2% alcohol by volume (ABV). These tropical flavors are available in 12 count 12-ounce bottles or cans at major retails across the United States while now and supplies last through January 2023.

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.

Antrim County, Ireland-based Proper No. Twelve, founded by multiple weight MMA champion Conor McGregor, announced its national search to join the team as a Professional Partier. McGregor now is actively seeking candidates to fill this new position with the whiskey brand to work, arguably, the coolest job for the most dynamic boss out there, the company says.

Mom Water, makers of fruit-infused, non-carbonated vodka water, announced the launch of two new core flavors to its lineup. Susan is the name given to its Strawberry Kiwi flavor and Nancy to its Pineapple Orange.