FRESCA Mixed
Constellation Brands announced the release of FRESCA Mixed: a new line of premium pre-mixed ready-to-drink (RTD) canned cocktails crafted with the bright and citrusy classic taste of FRESCA and real vodka or tequila, it says.
Beverage
The Boston Beer Company rewarding beer drinkers named Sam Adams ― or anything close
To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you’re a Samir or a Samara or an Adam, that counts too, it says.
Direct Wines announces Cheers Around the World, Home for the Holidays wine advent calendars
Direct Wines Inc. announced the release of the Cheers Around the World and Home for the Holidays wine advent calendars, each featuring 24 unique delicious mini-bottles sourced from vineyards around the globe. Known to sell out within weeks of …
Glenmorangie Grand Vintage Malt 1998
Glenmorangie, a brand of Moët Hennessy-Louis Vuitton (LVMH), unveiled its Glenmorangie Grand Vintage Malt 1998, a rare new limited release that marks the eighth addition to the distillery’s award-winning Bond House No. 1 Collection.
Mixing up a profitable canned cocktail: Test for success – but not the old way
The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?
Report finds significant market growth in spirits-based ready-to-drink segment
A research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences was issued today by the Distilled Spirits Council of the United States (DISCUS), Washington, D.C.
Woodbridge Wine Sodas
Woodbridge Wines, a brand of Constellation Brands, recently released its ready-to-drink (RTD) mashup of white wine and soda classics: Wine Soda.