In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.
White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.
Like so many independent businesses faced with global supply chain issues, Durham Distillery announced a limited-edition offering: CONNIPTION Gin Pandemic Pivot, the distillery’s award-winning American Dry and Navy Strength gin in a temporary cylindrical new bottle.
Tres Generaciones Tequila, a brand of Beam Suntory, unveiled Añejo Cristalino.
Graham+Fisk is celebrating Easter this year with limited-edition labeled 12- and 24-pack offerings of its award-winning wine-in-a-can. This elevated Easter special features its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine all displayed upon festive green grass to complete the Easter tradition.
Breakthru Beverage Group, New York, and Provi, Chicago, announced a three-year extension of their original partnership agreement.