Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.
The Duckhorn Portfolio announced the launch of Decoy Featherweight Chardonnay, the second varietal of the brand’s lower-alcohol and lower-calorie Decoy Featherweight line.
Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio.
Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
Captain Morgan, unveiled its new Captain Morgan Sweet Chili Lime, merging sweetness, zesty citrus flavors and notes of subtle chili heat.
In the on-premise channel, proprietors are striving to strike a balance as beverage alcohol consumption fluctuates and consumers taking a closer look at quality as well as value.
Entering its second year, Keystone Light’s thematic packaging has been revamped in the brand’s fresh new visual identity and features a lake, dock and fishing lures.