Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch.”
At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene.
With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.
Deko Cocktails, a new line of ready-to-serve cocktails, announced its official U.S. launch in more than 40 initial states.
Just in time for football season, Diageo introduced Crown Royal Whisky Sour Cocktail with Black Cherry as the latest addition to its line of ready-to-serve cocktails, The Cocktail Collection.
Anheuser-Busch, St. Louis, announced a new $16 million investment in its Los Angeles brewery. The Los Angeles brewery has played a crucial role in the $2.6 billion capital investments the brewer has made in California, to date.
Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.