Boston neighbors Harpoon Brewery and Reebok announce that they are coming together for a new collaboration: Harpoon Rec. League – The Reebok Edition, a co-branded release of the brewery’s low-cal, low-alcohol hoppy and hazy pale ale.
This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.
Kové, an alternative craft beverage brand, announced the debut of its new Dragon Fruit Margarita, developed in collaboration with Pitaya Foods.
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.
COOP Ale Works, Oklahoma City, Okla., announced its SONIC Hard Southern Sweet Tea and SONIC Hard Slush is set to launch in retail stores this September. Following the success of the fan favorite SONIC Hard Seltzer lineup, SONIC Hard Southern S…
Bud Light is celebrating the Stanley Cup Champions with the return of its customized championship pack honoring the Colorado Avalanche. These 2022 Stanley Cup Bottles were available during the team’s celebration parade.