Co-creator of Seagram’s Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram’s Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.

Abita Brewing Co. launched Jockamo Juicy IPA, a double dry-hopped India Pale Ale with an intense hop flavor and aroma, it says.

Grammy-award-winning DJ Khaled helped to launched the new Bud Light Seltzer variety pack available in Strawberry and three new flavors:  Cranberry, Grapefruit and Pineapple. 

Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart’s Enterprises Inc., the exclusive licensee of the original Stewart’s Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.

Mighty Swell Spiked Seltzer reformulated it portfolio of hard seltzers while adding a new flavor: Blackberry.

Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand.

Harbor Hemp Co. announced the addition of Calm Seas Seltzer to its growing line of CBD products.