For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.

D.G. Yuengling & Son Inc. announced the refresh of Yuengling Light Lager 99, with a new and improved recipe for the light amber lager, it says. 

With dollar sales for the U.S. beer market up 9.5%, the beverage alcohol category is seeing growth factions, particularly the beer seltzer centric and non-alcohol beer segments.

To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 

Dos Equis, a brand of HEINEKEN USA, expanded its Mexican import portfolio with its latest release: Ranch Water Hard Seltzer.

For seltzer fans looking to mix things up this summer, Bud Light Seltzer is offering a new limited-edition Mix Pack, which combines the new Bud Light Seltzer Iced Tea and fan-favorite Bud Light Seltzer Lemonade into one variety …

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles. They replace the plastic rings found on its six packs, which are imported from Canada. Starting immediately…