In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 

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Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 

White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge. 

In 2020, Budweiser put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holida…

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of Truly Punch Hard Seltzer, a new variety pack that blends the familiarity of traditional punch with fruit flavors for a juicy, punchy hard seltzer experience, t…

White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No. 3. 

Guinness, a brand of Diageo North America, is back with another nitrogenated creation: Guinness Nitro Cold Brew Coffee beer.